Ever since humans have existed, their desire to possess or own an object, product, experience or power has been an innate part of human nature.

The structural evolution of the barter trade was a function of what humans desired to possess. The means to own what they desired was through the power of negotiation by giving up what they had i.e. an exchange in lieu.

The value of exchange was primarily driven by the urge/need to own the product. The rarer the product/commodity the greater the demand & the higher the demand would generate a greater bargain. Consumers buying behavior is mostly attributed to the desire of the customers. What the customer is seeking/demanding.

Humans do buy to meet their Emotional Needs & wants or we may have been impacted by the Advertising to Impress others.

The demand creation could be organic or artificially boosted which is again influenced by the valuation/Value the product or service seeks. The category of the product defines the pricing too. Categories with high entry barrier may command a higher pricing.

Importantly products with a high brand valuation commands the requisite space of mind it may impact the probability to pay more.

Consumer purchases are basis affordability, no matter how attractive the proposition the consumers may look to buy only when they have affordability or means buy.

Availability is largely driven by convenience of production or accessibility. How consumer perceives the product also defines the pricing and thus the transaction.

No matter who, there are some basic desires that influences buying behavior. As Drew Eric Whiteman states about desires that humans experience, according to him there are primary desires impacting the decision making listed as below;

• Survival : Desire to Live
• Protection: Desire to stay safe
• Health: Desire to eat and drink
• Relationship: Desire to be loved & Sex
• Comfort
• Freedom
• Likeability
• Success

Apart from the primary needs/desire of humans there are secondary needs too which follows similar pattern on which the primary human desires are based. Not all may get influenced by all the points as mentioned in the list of secondary desires.

These could be attributed as the learned desires and inculcated only with evolution;

• Efficiency
• Convenience
• Cleanliness
• Quality
• Beauty & Style
• Intelligence
• Curiosity
• Profit
• Bargains

Humans largely basis the aspects covered takes their buying decisions living their purchase journey;

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