Do you know me? I am not just a username.

Do you really know me? I am not just few display images on my profile.

I am beyond the world of grids, in the realm of the real; which is beyond the social attributes.

DO YOU KNOW ME?

We live in a well connected world, where the relationships are devoid of any connection. What you do is directly proportional to how you expect others to perceive your act. Social thinking is largely influenced by the Social Transmission that individual witnesses.

All of us experience Social Transmission in a daily lives, where we are surrounded by news, updates, stories and other information from all over. We share our versions in person, through posts and reviews thereby impacting the listener or the readers mind with transmission of our thoughts. Which in-turn has a huge impact how we perceive product or services.

Social Thinking is largely dependent on 5 key factor’s or how can one generate word of mouth and create a social impact.

How People see us? People would like to present themselves in best of light, i.e. they would love to look smart than dumb, intelligent than goofy, learned than stupid. Individuals would like to present themselves in their best form, i.e. wear best clothes, drive best cars, have latest mobile phones. What we talk and does influences, how others see us. A social thinker leverages the mechanics to give people ways to achieve and provide visible symbols of status that they may display so that others can see.

How can people talk about us? A social thinker establishes a call to action where the listeners can directly correlate on the next actionable. The connect is so strong that it leads to recall. Sweet after meal – Cadbury’s ; establishing a top of mind recall.

How do people feel about us? This is yet another attribute that the social thinker establishes garner a reaction whether it is emotional or passionate. It is important that people do have a feeling and they are not indifferent. A reaction leads discussion which in turn leads to propagation or word of mouth reaction. A reaction even if negative is okay.

How can we be useful? There is an instant connection if others benefit. Something which saves time, effort, money or even improve health. Social thinking with utility in mind can lead to social transmission.

How do we ensure that we are remembered? People remember sequences, stories or tales. Narratives that can be shared with references and context. Stories have a far greater reach and can easily be shared and remembered. A social thinker establishes the context so that there is a seamless transmission in-turn influencing others.

A social thinkers keeps a tab on these 5 key actionable to ensure the reach is maximised.

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