‘Brands are like humans’, just as humans; a Brand would like to see itself distinguished, better than the rest & differentiated.

Brands have a lot in common to the humans and brands behave, act and react (not so much) as human’s do. Brands are manifestations of human creations and it is natural to have similarities.

A Brand is not just a Name, Logo, Font, tag line but a composition of all put together. Brands emulates human behaviour mostly to seek growth for its tribe.

Like humans who are born with an inherent personality, brands are established with a character from its foundation. The representation is with a human mind creating the brands. Humans and Brands share attributed relationships:

One of the most important aspects of a brand is to behave like humans do, as consumerism grow and we need to enforce a consumer first approach. Customer Centric ~ Customer Obsessed.

One cannot create a brand with alogorithm, while research and data can be used as an input to develop brand and its promise, along with its mission and vision. Yet it is imperative for a human to work on the brand to effectively put them into practice.

On an average it takes 6-7 interactions for a brand to be notices and then the brand information to be transmitted to others. The sooner the brand realised the importance of human brand requirement the quicker would be the result / outcome.

Brands have various characteristics that make them HUMAN BRAND:

Brands Think like Humans: Human’s seek connection n belongingness, brands do look forward for affinity from its consumers ( First timers or the repeat ones).

Value Relationship: Just as humans Brands value relationship and those who care its customers are assured to have an established affair.

Listen to others: Just as humans listening plays an important part for the brands needs to listen to its customers and work on feedback to improvise and improve upon the deliverables.

Have a personality: It is an important disposition to have a personality which stands for the deliverables. Example: As safe as a VOLVO (Safety has been ingrained in the personality of the brand)

Know your Audience: It is absolutely important to know your audience so that you can hold them, engage with them and offer what they seek.

Agile: The brand needs to be quick in decision making and nimble in their approach to react to the market conditions.

Brands and Humans follow the Maslow hierarchy of needs, which formulates the core of the Brand – Human relationship.

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