65% of India can be categorised to be living in rural India, and a common phenomenon that has touched the population from both world (Rural / Urban) has been technology. To understand the nuances on what role technology has played, let’s understand some data points which will help us get an insight on its impact.

• Average Internet Penetration in India is staged at 61%;
• Estimated Rural Internet Users in India stands at 375 Mn
• Estimated users doing Online Transactions 300 Mn
• Average time spent on Mobile per Day per User stands at 4.5 Hours

Internet has made our society more inclusive and there are primarily Four Pillars which have created most impact and the attribution could be confined to Technology;

Digital Consumption : The digital world has taken over our human response system in modules which includes, How we see, What we see, what we consume, perceive, aspire and how we get influenced.

Applied Analytics : A big change driver has been the representation of the Rural markets through data points and insights available, which has lead to tactical investments and growth by learnings about What, When, Where & How. This could be attributed to consumption, production or investment thereby giving the smaller towns impetus of growth.

Infrastructure Development : Using tech to map the sectors areas that may need a push in the infra development also a close monitoring of the movement has given a huge boost in the smaller towns. The change in the landscape with the infrastructural advancements has lead to a quicker development of road which in-turn has lead to saving of time and a quicker turn-around/ travel time. Time saved is money earned.

Financial Modules: About 30% of transactions of GDP now goes through UPI leading the network of UPI as World’s largest realtime payment network and all if this is an impact on society owing a change of technology. Availability of various payment options or credit is all being facilitated by these Financial Modules.

Besides the the aforementioned, Improved economic growth, Infrastructural investment, enhanced connectivity, lower cost of living, attractive real estate prices are fuelling the growth story which is a continuous one and staged for an onward journey.

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