There was a time when marketing was about the loudest voice. Now, it’s about the most consistent one.

The best CMOs today don’t just run campaigns they curate conversations. They think less like advertisers trying to sell stories and more like editors shaping a narrative with meaning.

Because let’s be honest the audience has changed. They’re not waiting for your ad to drop; they’re scrolling through a universe of stories that feel real. And if your brand doesn’t sound like a living, breathing part of culture, it just becomes background noise.

That single shift from product first to culture first  has changed everything.

The new marketer (the Editor) doesn’t chase attention, they earn it through relevance. They read the room, sense what’s shifting, and know when to speak and when not to. They’re obsessed with tone, context and timing.

Old marketing was about bursts of attention a 30second film, a 6 week campaign, a splashy launch. Then silence.

The new marketing is a living feed dynamic, contextual, and emotionally sticky.

Here’s the Evolution basis my observation:

1. You build a brand newsroom, not a brand calendar.

2. You define content themes, not campaign messages.

3. You create taste, not noise.

4. You measure engagement, not just reach.
 

Some of my personal reference, look at brands that lead culture today that narrates;

Nike doesn’t talk about shoes, it talks about human potential.
Apple doesn’t do campaigns, it drops cultural moments.
Lululemon don’t market they talk about wellness.

At Wrogn we are paving a path to thrive a culture where each release feels like a new chapter, not a new SKU.

Marketing has finally come full circle from storytelling to story-shaping.

The great CMOs of the future won’t just create ads. They have to create culture.
They have to curate communities, conversations, and codes that define modern aspiration.

And that’s what separates a marketer from a meaning-maker. An advertiser sells, An editor inspires.