Narratives By Nishant Poddar

Author: poddarnishant

  • The Social Game

    The dynamic landscape of the digital sphere has revolutionized marketing strategies aimed at brand building. The focus has shifted significantly towards concepts like virality, buzz, memes, stickiness, and form factor, essentially becoming the shared language of branding. In this evolving scenario, the success of brands is intricately tied to their ability to break through in…

  • Resilient Streams: A Journey to the Vast Ocean

    High up in the mountains, where glaciers reside, A stream begins its journey, with purpose as its guide. With just one goal to reach the vast ocean, A steam starts its journey with no rules to abide. Though unaware of the path that lies ahead, It flows forth with resilience, no fear or dread. Through…

  • SMALL THINGS

    The significance of Small Things has always intrigued me as I pondered the factors that distinguish high performers from the average individuals. It’s remarkable how these seemingly minor details propel individuals beyond mediocrity. In my quest to comprehend human psychology better, I’ve consistently sought to decipher the elements that set one person apart from another.…

  • Temperament

    As I sat reading a story to my five-year-old daughter, I came across a profound life lesson that I couldn’t help but contemplate. The lion, commonly known as the King of the Jungle, holds a significant position for a reason. It’s interesting to note that the lion isn’t the tallest animal, as that title belongs…

  • Customer Evolution

    The tectonic shift in customer buying behavior has compelled brands to swiftly adapt and develop strategies to ensure effective customer acquisition and retention. Customers are continuously evolving, and their expectations regarding products, services, brands, and the status quo are constantly changing. This transformation is primarily driven by the widespread exposure consumers have gained through the…

  • Good Experience & Bad Experience

    In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…

  • Role of Technology

    In today’s world, technology has permeated every aspect of our lives, inundating us with its presence. The business landscape is no exception, as the rapid changes in the ecosystem demand that we adapt to the influence of technology. One particular area where technology has made a significant impact is in the realm of retail. By…

  • Retailment

    Retail has progressed from a traditional form of Buy & Sell to creating an experience for the customers. Its a process thereby allowing the customer to experience the journey called “Experiential Retail”. Experiential retail is a retail strategy that focuses on creating engaging and memorable experiences for customers in order to increase brand loyalty and…

  • Perseverance

    A virtue so true, a feature that will see you through. The highs and the lows, the joys and the tears; It will surely calm you, with all your fears. When the path ahead seems unclear, Perseverance will help you steer. It’s the willingness to keep trying, To reach the goals you’ve been eyeing. So…

  • A Poetic Resignation

    I’ve Laughed, I’ve Cried,I’ve Lived & I’ve almost died; I’ve given it all to this Place,in last xx years of my Life. The countless hour’s of Hard-work and Dedication,With just one Focus, just give it all for Brand Reputation; I saw it Grow, in front of my Eyes, carving it with my own hands, I…