Time to Fall Again.
Not Having Fun. That’s how it all started. I walked out of one of India’s leading coffee conglomerates not because I was unhappy but because I had stopped having fun. I joined a start-up with one simple belief that building something meaningful should be Fun, even when it’s hard. That curiosity should matter more than…
When PR Meets Spiritual Healing: The New “Vrindavan Detox” for Public Scandals
We’re living in a time where you’re judged not only by what you do in real life but also by what your WiFi connection says you did. Scroll, screenshot, scandal welcome to modern morality. And in the last few weeks, two weddings have dominated India’s gossip ecosystem like it’s a new IPL season. Wedding #1:…
The Heist at Louvre, France do have some Marketing Lessons.
Imagine waking up and realising someone just drove a Fruit-picker Truck into your house, sliced your safe case with a simple machine, took your possession and left on scooters. Well, that’s exactly what happened at the Louvre, France on 19 October 2025, when four masked thieves wearing builders clothes and vests got into the Galerie…
Culture Wars & Brand Risks: When Brands Should Speak and When They Shouldn’t
There was a time when brands only worried about competitors.Today, they also worry about X, Linkedin, trolls, boycotts, elections, global tensions, and that one employee who forgets to log out of the brand handle before tweeting a rant about the company. We recently saw one on Blustmart’s handle. Welcome to 2025.Where every brand wants “engagement”,…
Iconic Brand Activation That Actually Drove ROI (Not Just Awards)
Let’s face it, most Brand Activations look great on pitch decks with fancy background design, fancier mocks, and dramatic font transitions. But the moment you ask, So, what did it actually deliver? the answers vanish faster than weekend motivation on a Friday night. But now and then, a few brave ones break the curse ideas…
Designing Desire: How Premium Brands Create Irresistibility
Premium isn’t about price anymore.It’s about pulse. Desire today is designed, not declared. Look at Zoya : it doesn’t sell jewellery, it sells emotion, artistry, and aura.Massimo Dutti a brand that turns everyday essentials into elegant expressionsThey’ve both mastered the subtle art of creating want before need. Because you don’t sell premium you stage it.…
Here’s how the new New Age Marketing looks like: Marketers Must Think Like Editors, Not Just Advertisers.
There was a time when marketing was about the loudest voice. Now, it’s about the most consistent one. The best CMOs today don’t just run campaigns they curate conversations. They think less like advertisers trying to sell stories and more like editors shaping a narrative with meaning. Because let’s be honest the audience has changed.…
Life in 2040 – A Marketer’s View for the Future
Written As Someone Who’s Seen AI Go From Buzzword to the most important word. It’s 2040. Or maybe you’re reading this in 2025 and thinking, “What’s this person even talking about?” Either way, this is my honest attempt to document what I believe life and especially marketing will look like in 2040. I’ve written this…
Aptitude vs Attitude
I stand at the crossroads of perception, questioning the world. What will they pick? Will they measure me by the depth of my knowledge, the refined edges of my expertise? Or will they see the fire in my stance, the conviction in my voice, the force of my will? Aptitude is a polished blade, sharp…
Creating Immersive Retail Experiences: Engaging Customers to Spend More Time and Shop
The Power of Retail Experiences Retail is no longer just about transactions; it is about experiences. The modern consumer seeks engagement, interaction, and personalization, which physical stores can uniquely provide. A compelling retail experience is driven by multiple sensory elements that make shopping more personal and immersive: What is Immersive Marketing? Immersive marketing refers to…
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Narratives By Nishant Poddar 