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Time to Fall Again.
Not Having Fun. That’s how it all started. I walked out of one of India’s leading coffee conglomerates not because I was unhappy but because I had stopped having fun. I joined a start-up with one simple belief that building something meaningful should be Fun, even when it’s hard. That curiosity should matter more than…
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When PR Meets Spiritual Healing: The New “Vrindavan Detox” for Public Scandals
We’re living in a time where you’re judged not only by what you do in real life but also by what your WiFi connection says you did. Scroll, screenshot, scandal welcome to modern morality. And in the last few weeks, two weddings have dominated India’s gossip ecosystem like it’s a new IPL season. Wedding #1:…
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The Heist at Louvre, France do have some Marketing Lessons.
Imagine waking up and realising someone just drove a Fruit-picker Truck into your house, sliced your safe case with a simple machine, took your possession and left on scooters. Well, that’s exactly what happened at the Louvre, France on 19 October 2025, when four masked thieves wearing builders clothes and vests got into the Galerie…
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Culture Wars & Brand Risks: When Brands Should Speak and When They Shouldn’t
There was a time when brands only worried about competitors.Today, they also worry about X, Linkedin, trolls, boycotts, elections, global tensions, and that one employee who forgets to log out of the brand handle before tweeting a rant about the company. We recently saw one on Blustmart’s handle. Welcome to 2025.Where every brand wants “engagement”,…
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Iconic Brand Activation That Actually Drove ROI (Not Just Awards)
Let’s face it, most Brand Activations look great on pitch decks with fancy background design, fancier mocks, and dramatic font transitions. But the moment you ask, So, what did it actually deliver? the answers vanish faster than weekend motivation on a Friday night. But now and then, a few brave ones break the curse ideas…
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Designing Desire: How Premium Brands Create Irresistibility
Premium isn’t about price anymore.It’s about pulse. Desire today is designed, not declared. Look at Zoya : it doesn’t sell jewellery, it sells emotion, artistry, and aura.Massimo Dutti a brand that turns everyday essentials into elegant expressionsThey’ve both mastered the subtle art of creating want before need. Because you don’t sell premium you stage it.…
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Creating Immersive Retail Experiences: Engaging Customers to Spend More Time and Shop
The Power of Retail Experiences Retail is no longer just about transactions; it is about experiences. The modern consumer seeks engagement, interaction, and personalization, which physical stores can uniquely provide. A compelling retail experience is driven by multiple sensory elements that make shopping more personal and immersive: What is Immersive Marketing? Immersive marketing refers to…
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Understanding Gen Z: The Digital Pioneers Shaping Our Future
Born between 1997 and 2012, Generation Z (or Gen Z) is the first generation to grow up entirely immersed in the digital age. From their earliest days, they witnessed the transformative power of the internet, smartphones, and technology. These digital natives are not just participants in the tech revolution—they’ve seen the world evolve around them…
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Valor over Victory: A Soul’s Battle for Integrity
In battles fierce, where shadows dwell,Should I weave slander’s subtle spell?Or stand in truth’s unyielding light,Fight with dignity, uphold the right? The world may praise the cunning art,Of those who play the jungle’s part,Where might and stealth secure the crown,And weaker souls are trampled down. Yet deep within, my spirit knows,Beyond the tumult, beyond the…
Narratives By Nishant Poddar 