Category: My Views

  • Temperament

    As I sat reading a story to my five-year-old daughter, I came across a profound life lesson that I couldn’t help but contemplate. The lion, commonly known as the King of the Jungle, holds a significant position for a reason. It’s interesting to note that the lion isn’t the tallest animal, as that title belongs…

  • Customer Evolution

    The tectonic shift in customer buying behavior has compelled brands to swiftly adapt and develop strategies to ensure effective customer acquisition and retention. Customers are continuously evolving, and their expectations regarding products, services, brands, and the status quo are constantly changing. This transformation is primarily driven by the widespread exposure consumers have gained through the…

  • Good Experience & Bad Experience

    In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…

  • Perseverance

    A virtue so true, a feature that will see you through. The highs and the lows, the joys and the tears; It will surely calm you, with all your fears. When the path ahead seems unclear, Perseverance will help you steer. It’s the willingness to keep trying, To reach the goals you’ve been eyeing. So…

  • A Poetic Resignation

    I’ve Laughed, I’ve Cried,I’ve Lived & I’ve almost died; I’ve given it all to this Place,in last xx years of my Life. The countless hour’s of Hard-work and Dedication,With just one Focus, just give it all for Brand Reputation; I saw it Grow, in front of my Eyes, carving it with my own hands, I…

  • To The Pride of The Nation, ISRO

    When You Aim for The Sky, Belief & Conviction Is All You Have to Rely; There Is No Room to Look Behind, The Only Way Forward Is on Your Mind. Spread Your Wings, Take That Leap; It Is Time to Fly, Right Up There in The Sky. The Journey Is Onwards to The Stars, There…

  • India’s Changing Story From Bharath

    65% of India can be categorised to be living in rural India, and a common phenomenon that has touched the population from both world (Rural / Urban) has been technology. To understand the nuances on what role technology has played, let’s understand some data points which will help us get an insight on its impact.…

  • BRAND WORLD TODAY

    Marketers of today are creating campaigns for the week and connecting dots for a continuous TOP OF MIND RECALL. Gone are the days when brands would launch a campaign for the season and continue to propagate it over and over again to ensure that the message was ingrained in the customers mind. Marketing for the…

  • Un the In

    How to undo thingsHow to unsay wordsHow to un-complicate treadHow to un-thread the bearing How to unwind, un-bond, un-like, un-love How to ‘UN’ the ‘IN’

  • Being Relevant

    When the self is confined to complacencyAnd comfort is all it chooses to seek When toiling hard is a long lost toolWhen shackles of mind rule and speak When quest for knowledge concede defeatAnd dreary drudgeries of mundane surfeit It’s time to think and introspectIt’s time to reboot the intellect For sap to mind is…