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Temperament
As I sat reading a story to my five-year-old daughter, I came across a profound life lesson that I couldn’t help but contemplate. The lion, commonly known as the King of the Jungle, holds a significant position for a reason. It’s interesting to note that the lion isn’t the tallest animal, as that title belongs…
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Customer Evolution
The tectonic shift in customer buying behavior has compelled brands to swiftly adapt and develop strategies to ensure effective customer acquisition and retention. Customers are continuously evolving, and their expectations regarding products, services, brands, and the status quo are constantly changing. This transformation is primarily driven by the widespread exposure consumers have gained through the…
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Good Experience & Bad Experience
In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…
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Perseverance
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A Poetic Resignation
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To The Pride of The Nation, ISRO
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India’s Changing Story From Bharath
65% of India can be categorised to be living in rural India, and a common phenomenon that has touched the population from both world (Rural / Urban) has been technology. To understand the nuances on what role technology has played, let’s understand some data points which will help us get an insight on its impact.…
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Un the In
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Being Relevant
When the self is confined to complacencyAnd comfort is all it chooses to seek When toiling hard is a long lost toolWhen shackles of mind rule and speak When quest for knowledge concede defeatAnd dreary drudgeries of mundane surfeit It’s time to think and introspectIt’s time to reboot the intellect For sap to mind is…

