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SMALL THINGS
The significance of Small Things has always intrigued me as I pondered the factors that distinguish high performers from the average individuals. It’s remarkable how these seemingly minor details propel individuals beyond mediocrity. In my quest to comprehend human psychology better, I’ve consistently sought to decipher the elements that set one person apart from another.…
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Temperament
As I sat reading a story to my five-year-old daughter, I came across a profound life lesson that I couldn’t help but contemplate. The lion, commonly known as the King of the Jungle, holds a significant position for a reason. It’s interesting to note that the lion isn’t the tallest animal, as that title belongs…
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Customer Evolution
The tectonic shift in customer buying behavior has compelled brands to swiftly adapt and develop strategies to ensure effective customer acquisition and retention. Customers are continuously evolving, and their expectations regarding products, services, brands, and the status quo are constantly changing. This transformation is primarily driven by the widespread exposure consumers have gained through the…
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Good Experience & Bad Experience
In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…
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Perseverance
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A Poetic Resignation
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To The Pride of The Nation, ISRO
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India’s Changing Story From Bharath
65% of India can be categorised to be living in rural India, and a common phenomenon that has touched the population from both world (Rural / Urban) has been technology. To understand the nuances on what role technology has played, let’s understand some data points which will help us get an insight on its impact.…
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Un the In

