Narratives By Nishant Poddar

Category: The Digital World

  • Curious Case of Orry Awatramani.

    Imagine this: I’m often spotted and seen with the who’s who of the glamour industry. Every established and upcoming actor, particularly actresses, are posting images with me on their social feeds. People are curious to know my identity and learn more about me. Those who don’t know me make up stories, and one can only…

  • Television Marketing : TODAY

    It’s been a while since I last sat down to watch television, and I can scarcely recall what was on the screen—if it wasn’t a live sports event. The days of habitual TV watching are waning rapidly, and with it, the patterns of advertisers who once relied on this medium to reach their audiences are…

  • The Social Game

    The dynamic landscape of the digital sphere has revolutionized marketing strategies aimed at brand building. The focus has shifted significantly towards concepts like virality, buzz, memes, stickiness, and form factor, essentially becoming the shared language of branding. In this evolving scenario, the success of brands is intricately tied to their ability to break through in…

  • Social Thinking

    Do you know me? I am not just a username. Do you really know me? I am not just few display images on my profile. I am beyond the world of grids, in the realm of the real; which is beyond the social attributes. DO YOU KNOW ME? We live in a well connected world,…

  • Nudged & Influenced

    It’s humane to seek validation and it’s quite natural to get influenced. The premise of the influencer marketing works on the aforementioned module. The term influencer marketing has found its foot on the ground now but has been in the works forever. In the past degree of influence varied basis the acquaintance, people would gather/meet…