Narratives By Nishant Poddar

Category: Uncategorized

  • Tip of Tongue is Top of Mind: A Reflection on the Social Dilemma and the Craving for Attention

    During a recent panel discussion, the moderator asked me to share the one critical point that I’ve been focusing on in my role as a marketer for a fashion and lifestyle brand. My response? Relevance. In today’s fast-paced, ever-changing world, being relevant isn’t just a strategy; it’s a necessity. But this isn’t just about brands.…

  • Loneliness

    We are delving into a new epidemic that plagues today’s world—a scenario where people coexist physically but remain emotionally distant. The dwindling conversations in public spaces and the preference for the solitary glow of smartphones over interpersonal interactions raise questions. Individuals find themselves immersed in a phenomenon characterized by heads-down focus on electronic devices, disconnecting…

  • Customer Evolution

    The tectonic shift in customer buying behavior has compelled brands to swiftly adapt and develop strategies to ensure effective customer acquisition and retention. Customers are continuously evolving, and their expectations regarding products, services, brands, and the status quo are constantly changing. This transformation is primarily driven by the widespread exposure consumers have gained through the…

  • Good Experience & Bad Experience

    In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…

  • Role of Technology

    In today’s world, technology has permeated every aspect of our lives, inundating us with its presence. The business landscape is no exception, as the rapid changes in the ecosystem demand that we adapt to the influence of technology. One particular area where technology has made a significant impact is in the realm of retail. By…

  • To The Pride of The Nation, ISRO

    When You Aim for The Sky, Belief & Conviction Is All You Have to Rely; There Is No Room to Look Behind, The Only Way Forward Is on Your Mind. Spread Your Wings, Take That Leap; It Is Time to Fly, Right Up There in The Sky. The Journey Is Onwards to The Stars, There…

  • That’s my Armour.

    Born to Win! Born to Shine! An armour made with the Spirit of Courage. Just to win & Just to outshine! To Run & To Chase And to strive harder in every Phase! To glory, To Victory! The narration’s of the battle will be depicted in every story! This is not Me & You. This…

  • Power to Influence

    A common word floating since 2020 apart from Covid, Corona, Lockdown, Quarantine, isolation is “HERD IMMUNITY“. This is common to humans at large as it means that most in the community would imbibe. Technically referring it as resistance to the spread of a disease within a population that is based on pre-existing immunity of a…

  • Return to Normalcy

    ‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal has been for all. Back in Mar’ 20 it looked like a distant dream to have…

  • In Search of Contentment

    Customer satisfaction is a measure of how happy a customer is with the Product Offerings, Services and deliverables. Satisfaction is an intrinsic part of shopping experience. A satisfied customer is more likely to shop again and induce shopping through a likely influence. A satisfied mind and creates an opportunity for a share of wallet shopping…