Narratives By Nishant Poddar

Category: Uncategorized

  • Position to Please : Please to Pay

    It will cost if it is rare, this is one of the essential aspect of the price point theory. Pricing model of a premium product states Premium pleads positioning. A customers preference to pay & perceive the product / brand as premium owing to it’s attributes and functionality could be defined as premium. The positioning…

  • What do you want to learn today?

    Back in March 2020, when the government announced lockdown everyone saw the time at home & in hand as an opportunity to learn and do something new. The social feeds were full of pictures of them washing their hands, to an at-home work-out session, trying new recipes, doing household chores to the picture of their…

  • An In-CRED-ible Business Model

    That’s not fair is what you may exclaim when you learn that an Indian Start-Up with the Highest ever Series A funding in India was secured by CRED. You may repeat saying that when you learn that Cred has no (Negligible) revenue stream in two years of its operations. And finally you may stop reading…

  • XXX ‘mas Time

    Holiday season is about to set in & it reminds us of fun, frolic, entertainment and most importantly leisure and relaxation. It’s that time of the year where people let loose and breakaway from the monotony of life. It is also that time of the year where people start shopping to gift or to consume.…

  • Modern Shopping Mind

    The world has changed forever and all it took was a Virus. A virus so strong and powerful that it got the world kneeling and a near standstill. The irony is such that,  all what could stop the Virus going and kept it at bay was a mere Bathing Soap. It won’t be incorrect to…

  • The Big Idea

    An insight that needs a consideration:

  • Nudged & Influenced

    It’s humane to seek validation and it’s quite natural to get influenced. The premise of the influencer marketing works on the aforementioned module. The term influencer marketing has found its foot on the ground now but has been in the works forever. In the past degree of influence varied basis the acquaintance, people would gather/meet…

  • What do you See?

    There is a systematic mathematical working running behind what appears on your screen in the digital world. It’s all tabulated & synchronized by the logical programming, & this controlled programming is called ‘ALGORITHM’. Algorithms are systematic pattern of a sequential event of set of rules of problem solving operations in the digital world. These algorithms…

  • #Whataboutit

    Growing up and seeing the # key on a Landline phone often made me think about its utility. Only with the advent of IVR I thought a # Key started getting it’s due where it was used as a separator and thus the usages. # has finally come of age and has found its place…

  • YEAR 2020 : What did you bring?

    ‘Coronavirus will be with us for a long time, remains extremely dangerous,’ says WHO Chief The statement from the WHO-Chief above certainly makes me wonder what next. These are uncertain times and it is here to stay, the pandemic has created a catastrophic situation sparing none. It’s not just impacting human life but also the…