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UNION BUDGET 2025
As a business leader and a business strategist i dearly look forward to the Union Budget announcements every year. Union Budget 2025-26: A Retailer’s Perspective The Union Budget 2025-26 introduces a range of measures that could assist the retail sector, particularly the fashion industry. Here’s my take on how these changes might impact us as…
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Understanding Gen Z: The Digital Pioneers Shaping Our Future
Born between 1997 and 2012, Generation Z (or Gen Z) is the first generation to grow up entirely immersed in the digital age. From their earliest days, they witnessed the transformative power of the internet, smartphones, and technology. These digital natives are not just participants in the tech revolution—they’ve seen the world evolve around them…
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You vs You
‘You vs You’: More often than not, I commence with this pivotal slide – a portrayal of the ‘You vs You’ struggle, which I firmly believe represents the greatest barrier one must consistently overcome on the path to progress. This concept of ‘You vs You’ sprouted from a personal tale. Isolated from my family and…
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Valor over Victory: A Soul’s Battle for Integrity
In battles fierce, where shadows dwell,Should I weave slander’s subtle spell?Or stand in truth’s unyielding light,Fight with dignity, uphold the right? The world may praise the cunning art,Of those who play the jungle’s part,Where might and stealth secure the crown,And weaker souls are trampled down. Yet deep within, my spirit knows,Beyond the tumult, beyond the…
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The Art of Authenticity in Modern Marketing
In the bustling world of marketing, where buzzwords like “branding” and “performance marketing,” “cost per mille (CPMs)” versus “click-through rates (CTRs),” and the tug-of-war between chasing conversions and celebrating incremental gains reign supreme, there’s a pivotal element that often gets overlooked – the art of winning over the consumer’s attention. Picture this: in today’s hyper-connected…
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Brand Experience
Brand experience encompasses all the sensations, thoughts, emotions, and responses evoked in individuals by a brand, transcending specific channels. It constitutes the enduring impression left after encountering or engaging with a brand in any context. Ultimately, brand experience reflects the customer’s sentiments before, during, and after interactions, significantly influencing repeat business and recommendations. Therefore, investing…
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Loneliness
We are delving into a new epidemic that plagues today’s world—a scenario where people coexist physically but remain emotionally distant. The dwindling conversations in public spaces and the preference for the solitary glow of smartphones over interpersonal interactions raise questions. Individuals find themselves immersed in a phenomenon characterized by heads-down focus on electronic devices, disconnecting…
Narratives By Nishant Poddar 