Narratives By Nishant Poddar

Brand, Digital & Experiential Stories

An In-CRED-ible Business Model

That’s not fair is what you may exclaim when you learn that an Indian Start-Up with the Highest ever Series A funding in India was secured by CRED. You may repeat saying that when you learn that Cred has no (Negligible) revenue stream in two years of its operations. And finally you may stop reading…

December 3, 2020
XXX ‘mas Time

Holiday season is about to set in & it reminds us of fun, frolic, entertainment and most importantly leisure and relaxation. It’s that time of the year where people let loose and breakaway from the monotony of life. It is also that time of the year where people start shopping to gift or to consume.…

November 25, 2020
What do I Smell?

Rubbing my eyes I started reading the advertisement on the jacket of the newspaper. With a thought running at the back of my mind where could that smell possibly come from. I woke this morning, like any other day to pick up my daily newspaper. Trying to open my eyes and flipping pages of the…

November 20, 2020
Modern Shopping Mind

The world has changed forever and all it took was a Virus. A virus so strong and powerful that it got the world kneeling and a near standstill. The irony is such that, all what could stop the Virus going and kept it at bay was a mere Bathing Soap. It won’t be incorrect to…

November 17, 2020
The Big Idea

An insight that needs a consideration:

November 10, 2020
Nudged & Influenced

It’s humane to seek validation and it’s quite natural to get influenced. The premise of the influencer marketing works on the aforementioned module. The term influencer marketing has found its foot on the ground now but has been in the works forever. In the past degree of influence varied basis the acquaintance, people would gather/meet…

November 10, 2020
What do you See?

There is a systematic mathematical working running behind what appears on your screen in the digital world. It’s all tabulated & synchronized by the logical programming, & this controlled programming is called ‘ALGORITHM’. Algorithms are systematic pattern of a sequential event of set of rules of problem solving operations in the digital world. These algorithms…

October 27, 2020
#Whataboutit

Growing up and seeing the # key on a Landline phone often made me think about its utility. Only with the advent of IVR I thought a # Key started getting it’s due where it was used as a separator and thus the usages. # has finally come of age and has found its place…

October 22, 2020
YEAR 2020 : What did you bring?

‘Coronavirus will be with us for a long time, remains extremely dangerous,’ says WHO Chief The statement from the WHO-Chief above certainly makes me wonder what next. These are uncertain times and it is here to stay, the pandemic has created a catastrophic situation sparing none. It’s not just impacting human life but also the…

May 16, 2020