Narratives By Nishant Poddar

Tag: #brandmarketing

  • Temperament

    As I sat reading a story to my five-year-old daughter, I came across a profound life lesson that I couldn’t help but contemplate. The lion, commonly known as the King of the Jungle, holds a significant position for a reason. It’s interesting to note that the lion isn’t the tallest animal, as that title belongs…

  • Good Experience & Bad Experience

    In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…

  • Retailment

    Retail has progressed from a traditional form of Buy & Sell to creating an experience for the customers. Its a process thereby allowing the customer to experience the journey called “Experiential Retail”. Experiential retail is a retail strategy that focuses on creating engaging and memorable experiences for customers in order to increase brand loyalty and…

  • BRAND WORLD TODAY

    Marketers of today are creating campaigns for the week and connecting dots for a continuous TOP OF MIND RECALL. Gone are the days when brands would launch a campaign for the season and continue to propagate it over and over again to ensure that the message was ingrained in the customers mind. Marketing for the…

  • Courage

    Ability to do something against a situation, task or individual that scares you is courage. Ability to face the unexpected is Courage. The ability to face any consequence without fear in mind is courage. Courage often plays up to make you take that plunge i.e. to do or not to do that bit. It often…

  • A Digital Story

    It was a social media post for one of my brands, scheduled for Teachers Day. I remember discussing this topical social media post with my team debating if the content could draw some flak. Most call-outs on the said subject consisted of a gratitude towards their teachers, professor or parents or all those who may…

  • Power to Influence

    A common word floating since 2020 apart from Covid, Corona, Lockdown, Quarantine, isolation is “HERD IMMUNITY“. This is common to humans at large as it means that most in the community would imbibe. Technically referring it as resistance to the spread of a disease within a population that is based on pre-existing immunity of a…

  • Brands ~ Humans

    ‘Brands are like humans’, just as humans; a Brand would like to see itself distinguished, better than the rest & differentiated. Brands have a lot in common to the humans and brands behave, act and react (not so much) as human’s do. Brands are manifestations of human creations and it is natural to have similarities.…

  • Social Thinking

    Do you know me? I am not just a username. Do you really know me? I am not just few display images on my profile. I am beyond the world of grids, in the realm of the real; which is beyond the social attributes. DO YOU KNOW ME? We live in a well connected world,…

  • Calling for the Pride

    This is a calling for the Team’s Pride, this is a calling for togetherness. This is a calling for the belief; —————————————————————— This is our Pride,This is our Passion,This is Our reason for dedication & devotion. This is our armour &This is our Shield,So that we can write our storiesof Valour n Victory on the…