Narratives By Nishant Poddar

Tag: #business

  • The Heist at Louvre, France do have some Marketing Lessons.

    Imagine waking up and realising someone just drove a Fruit-picker Truck into your house, sliced your safe case with a simple machine, took your possession and left on scooters. Well, that’s exactly what happened at the Louvre, France on 19 October 2025, when four masked thieves wearing builders clothes and vests got into the Galerie…

  • Culture Wars & Brand Risks: When Brands Should Speak and When They Shouldn’t

    There was a time when brands only worried about competitors.Today, they also worry about X, Linkedin, trolls, boycotts, elections, global tensions, and that one employee who forgets to log out of the brand handle before tweeting a rant about the company. We recently saw one on Blustmart’s handle. Welcome to 2025.Where every brand wants “engagement”,…

  • Here’s how the new New Age Marketing  looks like: Marketers Must Think Like Editors, Not Just Advertisers.

    There was a time when marketing was about the loudest voice. Now, it’s about the most consistent one. The best CMOs today don’t just run campaigns they curate conversations. They think less like advertisers trying to sell stories and more like editors shaping a narrative with meaning. Because let’s be honest the audience has changed.…

  • Creating Immersive Retail Experiences: Engaging Customers to Spend More Time and Shop

    The Power of Retail Experiences Retail is no longer just about transactions; it is about experiences. The modern consumer seeks engagement, interaction, and personalization, which physical stores can uniquely provide. A compelling retail experience is driven by multiple sensory elements that make shopping more personal and immersive: What is Immersive Marketing? Immersive marketing refers to…

  • UNION BUDGET 2025

    As a business leader and a business strategist i dearly look forward to the Union Budget announcements every year. Union Budget 2025-26: A Retailer’s Perspective The Union Budget 2025-26 introduces a range of measures that could assist the retail sector, particularly the fashion industry. Here’s my take on how these changes might impact us as…

  • Tip of Tongue is Top of Mind: A Reflection on the Social Dilemma and the Craving for Attention

    During a recent panel discussion, the moderator asked me to share the one critical point that I’ve been focusing on in my role as a marketer for a fashion and lifestyle brand. My response? Relevance. In today’s fast-paced, ever-changing world, being relevant isn’t just a strategy; it’s a necessity. But this isn’t just about brands.…

  • Understanding Gen Z: The Digital Pioneers Shaping Our Future

    Born between 1997 and 2012, Generation Z (or Gen Z) is the first generation to grow up entirely immersed in the digital age. From their earliest days, they witnessed the transformative power of the internet, smartphones, and technology. These digital natives are not just participants in the tech revolution—they’ve seen the world evolve around them…

  • Television Marketing : TODAY

    It’s been a while since I last sat down to watch television, and I can scarcely recall what was on the screen—if it wasn’t a live sports event. The days of habitual TV watching are waning rapidly, and with it, the patterns of advertisers who once relied on this medium to reach their audiences are…

  • Customer Evolution

    The tectonic shift in customer buying behavior has compelled brands to swiftly adapt and develop strategies to ensure effective customer acquisition and retention. Customers are continuously evolving, and their expectations regarding products, services, brands, and the status quo are constantly changing. This transformation is primarily driven by the widespread exposure consumers have gained through the…

  • Retailment

    Retail has progressed from a traditional form of Buy & Sell to creating an experience for the customers. Its a process thereby allowing the customer to experience the journey called “Experiential Retail”. Experiential retail is a retail strategy that focuses on creating engaging and memorable experiences for customers in order to increase brand loyalty and…