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Retailment
Retail has progressed from a traditional form of Buy & Sell to creating an experience for the customers. Its a process thereby allowing the customer to experience the journey called “Experiential Retail”. Experiential retail is a retail strategy that focuses on creating engaging and memorable experiences for customers in order to increase brand loyalty and…
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India’s Changing Story From Bharath
65% of India can be categorised to be living in rural India, and a common phenomenon that has touched the population from both world (Rural / Urban) has been technology. To understand the nuances on what role technology has played, let’s understand some data points which will help us get an insight on its impact.…
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Fashion Tech
The adaptation of the fashion industry with the inclusion of technology is transforming the sector to the next level, from AR/VR dressing rooms to temperature-changing smart fabrics to virtual goods in the metaverse. Fashion has been at the forefront of innovation — from the invention of the sewing machine to the now retail through e-commerce.…
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In Search of Contentment
Customer satisfaction is a measure of how happy a customer is with the Product Offerings, Services and deliverables. Satisfaction is an intrinsic part of shopping experience. A satisfied customer is more likely to shop again and induce shopping through a likely influence. A satisfied mind and creates an opportunity for a share of wallet shopping…

