Narratives By Nishant Poddar

Tag: #digital

  • Curious Case of Orry Awatramani.

    Imagine this: I’m often spotted and seen with the who’s who of the glamour industry. Every established and upcoming actor, particularly actresses, are posting images with me on their social feeds. People are curious to know my identity and learn more about me. Those who don’t know me make up stories, and one can only…

  • The Art of Authenticity in Modern Marketing

    In the bustling world of marketing, where buzzwords like “branding” and “performance marketing,” “cost per mille (CPMs)” versus “click-through rates (CTRs),” and the tug-of-war between chasing conversions and celebrating incremental gains reign supreme, there’s a pivotal element that often gets overlooked – the art of winning over the consumer’s attention. Picture this: in today’s hyper-connected…

  • Television Marketing : TODAY

    It’s been a while since I last sat down to watch television, and I can scarcely recall what was on the screen—if it wasn’t a live sports event. The days of habitual TV watching are waning rapidly, and with it, the patterns of advertisers who once relied on this medium to reach their audiences are…

  • Role of Technology

    In today’s world, technology has permeated every aspect of our lives, inundating us with its presence. The business landscape is no exception, as the rapid changes in the ecosystem demand that we adapt to the influence of technology. One particular area where technology has made a significant impact is in the realm of retail. By…

  • India’s Changing Story From Bharath

    65% of India can be categorised to be living in rural India, and a common phenomenon that has touched the population from both world (Rural / Urban) has been technology. To understand the nuances on what role technology has played, let’s understand some data points which will help us get an insight on its impact.…

  • BRAND WORLD TODAY

    Marketers of today are creating campaigns for the week and connecting dots for a continuous TOP OF MIND RECALL. Gone are the days when brands would launch a campaign for the season and continue to propagate it over and over again to ensure that the message was ingrained in the customers mind. Marketing for the…

  • Fashion Tech

    The adaptation of the fashion industry with the inclusion of technology is transforming the sector to the next level, from AR/VR dressing rooms to temperature-changing smart fabrics to virtual goods in the metaverse. Fashion has been at the forefront of innovation — from the invention of the sewing machine to the now retail through e-commerce.…

  • A Digital Story

    It was a social media post for one of my brands, scheduled for Teachers Day. I remember discussing this topical social media post with my team debating if the content could draw some flak. Most call-outs on the said subject consisted of a gratitude towards their teachers, professor or parents or all those who may…

  • Social Thinking

    Do you know me? I am not just a username. Do you really know me? I am not just few display images on my profile. I am beyond the world of grids, in the realm of the real; which is beyond the social attributes. DO YOU KNOW ME? We live in a well connected world,…

  • To A Happier 2021

    Life is all about learning from the past and look forward for a better tomm’ with many hopes and wishes to fulfill. Hope get’s you moving, to look forward & work harder then ever. Hope gives you a belief that your hardwork is more than anyone else. Hope gives you that feeling that the hardwork…