Narratives By Nishant Poddar

Tag: digital-marketing

  • Culture Wars & Brand Risks: When Brands Should Speak and When They Shouldn’t

    There was a time when brands only worried about competitors.Today, they also worry about X, Linkedin, trolls, boycotts, elections, global tensions, and that one employee who forgets to log out of the brand handle before tweeting a rant about the company. We recently saw one on Blustmart’s handle. Welcome to 2025.Where every brand wants “engagement”,…

  • Here’s how the new New Age Marketing  looks like: Marketers Must Think Like Editors, Not Just Advertisers.

    There was a time when marketing was about the loudest voice. Now, it’s about the most consistent one. The best CMOs today don’t just run campaigns they curate conversations. They think less like advertisers trying to sell stories and more like editors shaping a narrative with meaning. Because let’s be honest the audience has changed.…

  • Life in 2040 – A Marketer’s View for the Future

    Written As Someone Who’s Seen AI Go From Buzzword to the most important word. It’s 2040. Or maybe you’re reading this in 2025 and thinking, “What’s this person even talking about?” Either way, this is my honest attempt to document what I believe life and especially marketing will look like in 2040. I’ve written this…

  • Tip of Tongue is Top of Mind: A Reflection on the Social Dilemma and the Craving for Attention

    During a recent panel discussion, the moderator asked me to share the one critical point that I’ve been focusing on in my role as a marketer for a fashion and lifestyle brand. My response? Relevance. In today’s fast-paced, ever-changing world, being relevant isn’t just a strategy; it’s a necessity. But this isn’t just about brands.…

  • Curious Case of Orry Awatramani.

    Imagine this: I’m often spotted and seen with the who’s who of the glamour industry. Every established and upcoming actor, particularly actresses, are posting images with me on their social feeds. People are curious to know my identity and learn more about me. Those who don’t know me make up stories, and one can only…

  • Television Marketing : TODAY

    It’s been a while since I last sat down to watch television, and I can scarcely recall what was on the screen—if it wasn’t a live sports event. The days of habitual TV watching are waning rapidly, and with it, the patterns of advertisers who once relied on this medium to reach their audiences are…