Narratives By Nishant Poddar

Tag: #experience

  • Creating Immersive Retail Experiences: Engaging Customers to Spend More Time and Shop

    The Power of Retail Experiences Retail is no longer just about transactions; it is about experiences. The modern consumer seeks engagement, interaction, and personalization, which physical stores can uniquely provide. A compelling retail experience is driven by multiple sensory elements that make shopping more personal and immersive: What is Immersive Marketing? Immersive marketing refers to…

  • Brand Experience

    Brand experience encompasses all the sensations, thoughts, emotions, and responses evoked in individuals by a brand, transcending specific channels. It constitutes the enduring impression left after encountering or engaging with a brand in any context. Ultimately, brand experience reflects the customer’s sentiments before, during, and after interactions, significantly influencing repeat business and recommendations. Therefore, investing…