Narratives By Nishant Poddar

Tag: #Fashion

  • Fashion Tech

    The adaptation of the fashion industry with the inclusion of technology is transforming the sector to the next level, from AR/VR dressing rooms to temperature-changing smart fabrics to virtual goods in the metaverse. Fashion has been at the forefront of innovation — from the invention of the sewing machine to the now retail through e-commerce.…

  • A Digital Story

    It was a social media post for one of my brands, scheduled for Teachers Day. I remember discussing this topical social media post with my team debating if the content could draw some flak. Most call-outs on the said subject consisted of a gratitude towards their teachers, professor or parents or all those who may…

  • WFH Essentials

    After spending nearly a year confined to our homes, there has been a change in the consumer behaviour. It is not just restricted to consumption, buying, selling but thinking as well. This is what all the marketers and retailers are trying to decipher. What’s on the consumer’s mind? Customers see fashion as an extension of…

  • Return to Normalcy

    ‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal has been for all. Back in Mar’ 20 it looked like a distant dream to have…