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Power to Influence
A common word floating since 2020 apart from Covid, Corona, Lockdown, Quarantine, isolation is “HERD IMMUNITY“. This is common to humans at large as it means that most in the community would imbibe. Technically referring it as resistance to the spread of a disease within a population that is based on pre-existing immunity of a…
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Brands ~ Humans
‘Brands are like humans’, just as humans; a Brand would like to see itself distinguished, better than the rest & differentiated. Brands have a lot in common to the humans and brands behave, act and react (not so much) as human’s do. Brands are manifestations of human creations and it is natural to have similarities.…
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I KNOW

