Narratives By Nishant Poddar

Tag: #ideas

  • Why Every Great Brand is Basically a Love Story

    I once spent ₹11,000 on a pair of shoes then never really wore them for first six months. They were Onitsuka Tiger Mexico 66s. Ink Blue, clean retro lines, the kind of shoe that makes you pause mid-scroll and think okay, I need those. First genuinely expensive pair I’d ever bought. Took the box home,…

  • The Heist at Louvre, France do have some Marketing Lessons.

    Imagine waking up and realising someone just drove a Fruit-picker Truck into your house, sliced your safe case with a simple machine, took your possession and left on scooters. Well, that’s exactly what happened at the Louvre, France on 19 October 2025, when four masked thieves wearing builders clothes and vests got into the Galerie…

  • Culture Wars & Brand Risks: When Brands Should Speak and When They Shouldn’t

    There was a time when brands only worried about competitors.Today, they also worry about X, Linkedin, trolls, boycotts, elections, global tensions, and that one employee who forgets to log out of the brand handle before tweeting a rant about the company. We recently saw one on Blustmart’s handle. Welcome to 2025.Where every brand wants “engagement”,…

  • Iconic Brand Activation That Actually Drove ROI (Not Just Awards)

    Let’s face it, most Brand Activations look great on pitch decks with fancy background design, fancier mocks, and dramatic font transitions. But the moment you ask, So, what did it actually deliver? the answers vanish faster than weekend motivation on a Friday night. But now and then, a few brave ones break the curse ideas…

  • Life in 2040 – A Marketer’s View for the Future

    Written As Someone Who’s Seen AI Go From Buzzword to the most important word. It’s 2040. Or maybe you’re reading this in 2025 and thinking, “What’s this person even talking about?” Either way, this is my honest attempt to document what I believe life and especially marketing will look like in 2040. I’ve written this…

  • You vs You

    ‘You vs You’: More often than not, I commence with this pivotal slide – a portrayal of the ‘You vs You’ struggle, which I firmly believe represents the greatest barrier one must consistently overcome on the path to progress. This concept of ‘You vs You’ sprouted from a personal tale. Isolated from my family and…

  • Curious Case of Orry Awatramani.

    Imagine this: I’m often spotted and seen with the who’s who of the glamour industry. Every established and upcoming actor, particularly actresses, are posting images with me on their social feeds. People are curious to know my identity and learn more about me. Those who don’t know me make up stories, and one can only…

  • The Art of Authenticity in Modern Marketing

    In the bustling world of marketing, where buzzwords like “branding” and “performance marketing,” “cost per mille (CPMs)” versus “click-through rates (CTRs),” and the tug-of-war between chasing conversions and celebrating incremental gains reign supreme, there’s a pivotal element that often gets overlooked – the art of winning over the consumer’s attention. Picture this: in today’s hyper-connected…

  • Television Marketing : TODAY

    It’s been a while since I last sat down to watch television, and I can scarcely recall what was on the screen—if it wasn’t a live sports event. The days of habitual TV watching are waning rapidly, and with it, the patterns of advertisers who once relied on this medium to reach their audiences are…

  • Brand Experience

    Brand experience encompasses all the sensations, thoughts, emotions, and responses evoked in individuals by a brand, transcending specific channels. It constitutes the enduring impression left after encountering or engaging with a brand in any context. Ultimately, brand experience reflects the customer’s sentiments before, during, and after interactions, significantly influencing repeat business and recommendations. Therefore, investing…