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The Social Game
The dynamic landscape of the digital sphere has revolutionized marketing strategies aimed at brand building. The focus has shifted significantly towards concepts like virality, buzz, memes, stickiness, and form factor, essentially becoming the shared language of branding. In this evolving scenario, the success of brands is intricately tied to their ability to break through in…
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Power to Influence
A common word floating since 2020 apart from Covid, Corona, Lockdown, Quarantine, isolation is “HERD IMMUNITY“. This is common to humans at large as it means that most in the community would imbibe. Technically referring it as resistance to the spread of a disease within a population that is based on pre-existing immunity of a…
Narratives By Nishant Poddar 