Narratives By Nishant Poddar

Tag: #marketing

  • The Heist at Louvre, France do have some Marketing Lessons.

    Imagine waking up and realising someone just drove a Fruit-picker Truck into your house, sliced your safe case with a simple machine, took your possession and left on scooters. Well, that’s exactly what happened at the Louvre, France on 19 October 2025, when four masked thieves wearing builders clothes and vests got into the Galerie…

  • Culture Wars & Brand Risks: When Brands Should Speak and When They Shouldn’t

    There was a time when brands only worried about competitors.Today, they also worry about X, Linkedin, trolls, boycotts, elections, global tensions, and that one employee who forgets to log out of the brand handle before tweeting a rant about the company. We recently saw one on Blustmart’s handle. Welcome to 2025.Where every brand wants “engagement”,…

  • Iconic Brand Activation That Actually Drove ROI (Not Just Awards)

    Let’s face it, most Brand Activations look great on pitch decks with fancy background design, fancier mocks, and dramatic font transitions. But the moment you ask, So, what did it actually deliver? the answers vanish faster than weekend motivation on a Friday night. But now and then, a few brave ones break the curse ideas…

  • Designing Desire: How Premium Brands Create Irresistibility

    Premium isn’t about price anymore.It’s about pulse. Desire today is designed, not declared. Look at Zoya :  it doesn’t sell jewellery, it sells emotion, artistry, and aura.Massimo Dutti a brand that turns everyday essentials into elegant expressionsThey’ve both mastered the subtle art of creating want before need. Because you don’t sell premium you stage it.…

  • Here’s how the new New Age Marketing  looks like: Marketers Must Think Like Editors, Not Just Advertisers.

    There was a time when marketing was about the loudest voice. Now, it’s about the most consistent one. The best CMOs today don’t just run campaigns they curate conversations. They think less like advertisers trying to sell stories and more like editors shaping a narrative with meaning. Because let’s be honest the audience has changed.…

  • Life in 2040 – A Marketer’s View for the Future

    Written As Someone Who’s Seen AI Go From Buzzword to the most important word. It’s 2040. Or maybe you’re reading this in 2025 and thinking, “What’s this person even talking about?” Either way, this is my honest attempt to document what I believe life and especially marketing will look like in 2040. I’ve written this…

  • Creating Immersive Retail Experiences: Engaging Customers to Spend More Time and Shop

    The Power of Retail Experiences Retail is no longer just about transactions; it is about experiences. The modern consumer seeks engagement, interaction, and personalization, which physical stores can uniquely provide. A compelling retail experience is driven by multiple sensory elements that make shopping more personal and immersive: What is Immersive Marketing? Immersive marketing refers to…

  • UNION BUDGET 2025

    As a business leader and a business strategist i dearly look forward to the Union Budget announcements every year. Union Budget 2025-26: A Retailer’s Perspective The Union Budget 2025-26 introduces a range of measures that could assist the retail sector, particularly the fashion industry. Here’s my take on how these changes might impact us as…

  • Tip of Tongue is Top of Mind: A Reflection on the Social Dilemma and the Craving for Attention

    During a recent panel discussion, the moderator asked me to share the one critical point that I’ve been focusing on in my role as a marketer for a fashion and lifestyle brand. My response? Relevance. In today’s fast-paced, ever-changing world, being relevant isn’t just a strategy; it’s a necessity. But this isn’t just about brands.…

  • Understanding Gen Z: The Digital Pioneers Shaping Our Future

    Born between 1997 and 2012, Generation Z (or Gen Z) is the first generation to grow up entirely immersed in the digital age. From their earliest days, they witnessed the transformative power of the internet, smartphones, and technology. These digital natives are not just participants in the tech revolution—they’ve seen the world evolve around them…