Narratives By Nishant Poddar

Tag: #marketingevangelist

  • Good Experience & Bad Experience

    In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…

  • Role of Technology

    In today’s world, technology has permeated every aspect of our lives, inundating us with its presence. The business landscape is no exception, as the rapid changes in the ecosystem demand that we adapt to the influence of technology. One particular area where technology has made a significant impact is in the realm of retail. By…

  • Retailment

    Retail has progressed from a traditional form of Buy & Sell to creating an experience for the customers. Its a process thereby allowing the customer to experience the journey called “Experiential Retail”. Experiential retail is a retail strategy that focuses on creating engaging and memorable experiences for customers in order to increase brand loyalty and…

  • Perseverance

    A virtue so true, a feature that will see you through. The highs and the lows, the joys and the tears; It will surely calm you, with all your fears. When the path ahead seems unclear, Perseverance will help you steer. It’s the willingness to keep trying, To reach the goals you’ve been eyeing. So…

  • A Poetic Resignation

    I’ve Laughed, I’ve Cried,I’ve Lived & I’ve almost died; I’ve given it all to this Place,in last xx years of my Life. The countless hour’s of Hard-work and Dedication,With just one Focus, just give it all for Brand Reputation; I saw it Grow, in front of my Eyes, carving it with my own hands, I…

  • To The Pride of The Nation, ISRO

    When You Aim for The Sky, Belief & Conviction Is All You Have to Rely; There Is No Room to Look Behind, The Only Way Forward Is on Your Mind. Spread Your Wings, Take That Leap; It Is Time to Fly, Right Up There in The Sky. The Journey Is Onwards to The Stars, There…

  • BRAND WORLD TODAY

    Marketers of today are creating campaigns for the week and connecting dots for a continuous TOP OF MIND RECALL. Gone are the days when brands would launch a campaign for the season and continue to propagate it over and over again to ensure that the message was ingrained in the customers mind. Marketing for the…

  • Un the In

    How to undo thingsHow to unsay wordsHow to un-complicate treadHow to un-thread the bearing How to unwind, un-bond, un-like, un-love How to ‘UN’ the ‘IN’

  • A Digital Story

    It was a social media post for one of my brands, scheduled for Teachers Day. I remember discussing this topical social media post with my team debating if the content could draw some flak. Most call-outs on the said subject consisted of a gratitude towards their teachers, professor or parents or all those who may…

  • Brands ~ Humans

    ‘Brands are like humans’, just as humans; a Brand would like to see itself distinguished, better than the rest & differentiated. Brands have a lot in common to the humans and brands behave, act and react (not so much) as human’s do. Brands are manifestations of human creations and it is natural to have similarities.…