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Iconic Brand Activation That Actually Drove ROI (Not Just Awards)
Let’s face it, most Brand Activations look great on pitch decks with fancy background design, fancier mocks, and dramatic font transitions. But the moment you ask, So, what did it actually deliver? the answers vanish faster than weekend motivation on a Friday night. But now and then, a few brave ones break the curse ideas…
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Designing Desire: How Premium Brands Create Irresistibility
Premium isn’t about price anymore.It’s about pulse. Desire today is designed, not declared. Look at Zoya : it doesn’t sell jewellery, it sells emotion, artistry, and aura.Massimo Dutti a brand that turns everyday essentials into elegant expressionsThey’ve both mastered the subtle art of creating want before need. Because you don’t sell premium you stage it.…
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Creating Immersive Retail Experiences: Engaging Customers to Spend More Time and Shop
The Power of Retail Experiences Retail is no longer just about transactions; it is about experiences. The modern consumer seeks engagement, interaction, and personalization, which physical stores can uniquely provide. A compelling retail experience is driven by multiple sensory elements that make shopping more personal and immersive: What is Immersive Marketing? Immersive marketing refers to…
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UNION BUDGET 2025
As a business leader and a business strategist i dearly look forward to the Union Budget announcements every year. Union Budget 2025-26: A Retailer’s Perspective The Union Budget 2025-26 introduces a range of measures that could assist the retail sector, particularly the fashion industry. Here’s my take on how these changes might impact us as…
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Brand Experience
Brand experience encompasses all the sensations, thoughts, emotions, and responses evoked in individuals by a brand, transcending specific channels. It constitutes the enduring impression left after encountering or engaging with a brand in any context. Ultimately, brand experience reflects the customer’s sentiments before, during, and after interactions, significantly influencing repeat business and recommendations. Therefore, investing…
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Customer Evolution
The tectonic shift in customer buying behavior has compelled brands to swiftly adapt and develop strategies to ensure effective customer acquisition and retention. Customers are continuously evolving, and their expectations regarding products, services, brands, and the status quo are constantly changing. This transformation is primarily driven by the widespread exposure consumers have gained through the…
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Good Experience & Bad Experience
In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…
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Role of Technology
In today’s world, technology has permeated every aspect of our lives, inundating us with its presence. The business landscape is no exception, as the rapid changes in the ecosystem demand that we adapt to the influence of technology. One particular area where technology has made a significant impact is in the realm of retail. By…
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Retailment
Retail has progressed from a traditional form of Buy & Sell to creating an experience for the customers. Its a process thereby allowing the customer to experience the journey called “Experiential Retail”. Experiential retail is a retail strategy that focuses on creating engaging and memorable experiences for customers in order to increase brand loyalty and…
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India’s Changing Story From Bharath
65% of India can be categorised to be living in rural India, and a common phenomenon that has touched the population from both world (Rural / Urban) has been technology. To understand the nuances on what role technology has played, let’s understand some data points which will help us get an insight on its impact.…
Narratives By Nishant Poddar 