Narratives By Nishant Poddar

Tag: #retail

  • BRAND WORLD TODAY

    Marketers of today are creating campaigns for the week and connecting dots for a continuous TOP OF MIND RECALL. Gone are the days when brands would launch a campaign for the season and continue to propagate it over and over again to ensure that the message was ingrained in the customers mind. Marketing for the…

  • Fashion Tech

    The adaptation of the fashion industry with the inclusion of technology is transforming the sector to the next level, from AR/VR dressing rooms to temperature-changing smart fabrics to virtual goods in the metaverse. Fashion has been at the forefront of innovation — from the invention of the sewing machine to the now retail through e-commerce.…

  • KYC

    The more you know about the someone, the better you understand about their action/reactions. This statement holds good on all fronts be it an opponent, doctor, a relationship or a marketer. A marketer is a facilitator of relationship drawn between a product and the consumer. The consumers of today are far more evolved, aware &…

  • WFH Essentials

    After spending nearly a year confined to our homes, there has been a change in the consumer behaviour. It is not just restricted to consumption, buying, selling but thinking as well. This is what all the marketers and retailers are trying to decipher. What’s on the consumer’s mind? Customers see fashion as an extension of…

  • Return to Normalcy

    ‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal has been for all. Back in Mar’ 20 it looked like a distant dream to have…

  • In Search of Contentment

    Customer satisfaction is a measure of how happy a customer is with the Product Offerings, Services and deliverables. Satisfaction is an intrinsic part of shopping experience. A satisfied customer is more likely to shop again and induce shopping through a likely influence. A satisfied mind and creates an opportunity for a share of wallet shopping…

  • An In-CRED-ible Business Model

    That’s not fair is what you may exclaim when you learn that an Indian Start-Up with the Highest ever Series A funding in India was secured by CRED. You may repeat saying that when you learn that Cred has no (Negligible) revenue stream in two years of its operations. And finally you may stop reading…

  • XXX ‘mas Time

    Holiday season is about to set in & it reminds us of fun, frolic, entertainment and most importantly leisure and relaxation. It’s that time of the year where people let loose and breakaway from the monotony of life. It is also that time of the year where people start shopping to gift or to consume.…