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Here’s how the new New Age Marketing looks like: Marketers Must Think Like Editors, Not Just Advertisers.
There was a time when marketing was about the loudest voice. Now, it’s about the most consistent one. The best CMOs today don’t just run campaigns they curate conversations. They think less like advertisers trying to sell stories and more like editors shaping a narrative with meaning. Because let’s be honest the audience has changed.…
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Tip of Tongue is Top of Mind: A Reflection on the Social Dilemma and the Craving for Attention
During a recent panel discussion, the moderator asked me to share the one critical point that I’ve been focusing on in my role as a marketer for a fashion and lifestyle brand. My response? Relevance. In today’s fast-paced, ever-changing world, being relevant isn’t just a strategy; it’s a necessity. But this isn’t just about brands.…
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Curious Case of Orry Awatramani.
Imagine this: I’m often spotted and seen with the who’s who of the glamour industry. Every established and upcoming actor, particularly actresses, are posting images with me on their social feeds. People are curious to know my identity and learn more about me. Those who don’t know me make up stories, and one can only…
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Television Marketing : TODAY
Narratives By Nishant Poddar 