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Tip of Tongue is Top of Mind: A Reflection on the Social Dilemma and the Craving for Attention
During a recent panel discussion, the moderator asked me to share the one critical point that I’ve been focusing on in my role as a marketer for a fashion and lifestyle brand. My response? Relevance. In today’s fast-paced, ever-changing world, being relevant isn’t just a strategy; it’s a necessity. But this isn’t just about brands.…
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Curious Case of Orry Awatramani.
Imagine this: I’m often spotted and seen with the who’s who of the glamour industry. Every established and upcoming actor, particularly actresses, are posting images with me on their social feeds. People are curious to know my identity and learn more about me. Those who don’t know me make up stories, and one can only…
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BRAND WORLD TODAY
Marketers of today are creating campaigns for the week and connecting dots for a continuous TOP OF MIND RECALL. Gone are the days when brands would launch a campaign for the season and continue to propagate it over and over again to ensure that the message was ingrained in the customers mind. Marketing for the…
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The World is turning FLAT
The fast changing brand communication trends globally is taking all spheres of work by storm, particularly in terms how we are consuming any or all forms of communication. Clearly content consumption is evolving with each passing day and so are the brands changing its communication strategy to mark their presence and making themselves relevant. This…
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A Digital Story
It was a social media post for one of my brands, scheduled for Teachers Day. I remember discussing this topical social media post with my team debating if the content could draw some flak. Most call-outs on the said subject consisted of a gratitude towards their teachers, professor or parents or all those who may…
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To A Happier 2021
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Nudged & Influenced
It’s humane to seek validation and it’s quite natural to get influenced. The premise of the influencer marketing works on the aforementioned module. The term influencer marketing has found its foot on the ground now but has been in the works forever. In the past degree of influence varied basis the acquaintance, people would gather/meet…
Narratives By Nishant Poddar 