Narratives By Nishant Poddar

Tag: #views

  • UNION BUDGET 2025

    As a business leader and a business strategist i dearly look forward to the Union Budget announcements every year. Union Budget 2025-26: A Retailer’s Perspective The Union Budget 2025-26 introduces a range of measures that could assist the retail sector, particularly the fashion industry. Here’s my take on how these changes might impact us as…

  • Tip of Tongue is Top of Mind: A Reflection on the Social Dilemma and the Craving for Attention

    During a recent panel discussion, the moderator asked me to share the one critical point that I’ve been focusing on in my role as a marketer for a fashion and lifestyle brand. My response? Relevance. In today’s fast-paced, ever-changing world, being relevant isn’t just a strategy; it’s a necessity. But this isn’t just about brands.…

  • Understanding Gen Z: The Digital Pioneers Shaping Our Future

    Born between 1997 and 2012, Generation Z (or Gen Z) is the first generation to grow up entirely immersed in the digital age. From their earliest days, they witnessed the transformative power of the internet, smartphones, and technology. These digital natives are not just participants in the tech revolution—they’ve seen the world evolve around them…

  • You vs You

    ‘You vs You’: More often than not, I commence with this pivotal slide – a portrayal of the ‘You vs You’ struggle, which I firmly believe represents the greatest barrier one must consistently overcome on the path to progress. This concept of ‘You vs You’ sprouted from a personal tale. Isolated from my family and…

  • Valor over Victory: A Soul’s Battle for Integrity

    In battles fierce, where shadows dwell,Should I weave slander’s subtle spell?Or stand in truth’s unyielding light,Fight with dignity, uphold the right? The world may praise the cunning art,Of those who play the jungle’s part,Where might and stealth secure the crown,And weaker souls are trampled down. Yet deep within, my spirit knows,Beyond the tumult, beyond the…

  • Curious Case of Orry Awatramani.

    Imagine this: I’m often spotted and seen with the who’s who of the glamour industry. Every established and upcoming actor, particularly actresses, are posting images with me on their social feeds. People are curious to know my identity and learn more about me. Those who don’t know me make up stories, and one can only…

  • The Art of Authenticity in Modern Marketing

    In the bustling world of marketing, where buzzwords like “branding” and “performance marketing,” “cost per mille (CPMs)” versus “click-through rates (CTRs),” and the tug-of-war between chasing conversions and celebrating incremental gains reign supreme, there’s a pivotal element that often gets overlooked – the art of winning over the consumer’s attention. Picture this: in today’s hyper-connected…

  • Television Marketing : TODAY

    It’s been a while since I last sat down to watch television, and I can scarcely recall what was on the screen—if it wasn’t a live sports event. The days of habitual TV watching are waning rapidly, and with it, the patterns of advertisers who once relied on this medium to reach their audiences are…

  • Loneliness

    We are delving into a new epidemic that plagues today’s world—a scenario where people coexist physically but remain emotionally distant. The dwindling conversations in public spaces and the preference for the solitary glow of smartphones over interpersonal interactions raise questions. Individuals find themselves immersed in a phenomenon characterized by heads-down focus on electronic devices, disconnecting…

  • The Social Game

    The dynamic landscape of the digital sphere has revolutionized marketing strategies aimed at brand building. The focus has shifted significantly towards concepts like virality, buzz, memes, stickiness, and form factor, essentially becoming the shared language of branding. In this evolving scenario, the success of brands is intricately tied to their ability to break through in…