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Time to Fall Again.
Not Having Fun. That’s how it all started. I walked out of one of India’s leading coffee conglomerates not because I was unhappy but because I had stopped having fun. I joined a start-up with one simple belief that building something meaningful should be Fun, even when it’s hard. That curiosity should matter more than…
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When PR Meets Spiritual Healing: The New “Vrindavan Detox” for Public Scandals
We’re living in a time where you’re judged not only by what you do in real life but also by what your WiFi connection says you did. Scroll, screenshot, scandal welcome to modern morality. And in the last few weeks, two weddings have dominated India’s gossip ecosystem like it’s a new IPL season. Wedding #1:…
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Culture Wars & Brand Risks: When Brands Should Speak and When They Shouldn’t
There was a time when brands only worried about competitors.Today, they also worry about X, Linkedin, trolls, boycotts, elections, global tensions, and that one employee who forgets to log out of the brand handle before tweeting a rant about the company. We recently saw one on Blustmart’s handle. Welcome to 2025.Where every brand wants “engagement”,…
Narratives By Nishant Poddar 