In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept.

Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is sensed, monkeys and birds swiftly communicate the message, and it spreads throughout the animal kingdom. This transmission of warning signals represents a “Bad Experience” that transcends species barriers and is universally comprehended.

Similarly, once the tiger has passed, the news of its departure is relayed among animals of the same kind, indicating a “Good Experience.” However, this positive message takes time to propagate and relies on trustworthy word-of-mouth communication.

This analogy reflects the buying behaviour of humans. As marketers, we must remain aware of this universal phenomenon and ensure that consumer experiences remain our primary focus. It is crucial to stay attuned to the transmission of both negative and positive experiences, as they significantly impact brand reputation and influence customer decisions.