Narratives By Nishant Poddar

Author: poddarnishant

  • A Sporting Team is not just about Sports

    A Team is not just the playing members on the field, but many who stands for the playing members. Cheering them, motivating them, guiding them and supporting them no matter what the outcome. Sportsmanship is not just about sport but the spirit with which each one performs. A team has its representation through its Name,…

  • WFH Essentials

    After spending nearly a year confined to our homes, there has been a change in the consumer behaviour. It is not just restricted to consumption, buying, selling but thinking as well. This is what all the marketers and retailers are trying to decipher. What’s on the consumer’s mind? Customers see fashion as an extension of…

  • The Buying Psychology

    Ever since humans have existed, their desire to possess or own an object, product, experience or power has been an innate part of human nature. The structural evolution of the barter trade was a function of what humans desired to possess. The means to own what they desired was through the power of negotiation by…

  • Spread the Word

    “The words are heard & retained either on repetitions or if they are loud” For people to know You and talk about Your workings & deliverables, you need to ensure that you are heard. Noise about your workings & echos of your stories have become an important part of a brand journey. Brands have to…

  • To A Happier 2021

    Life is all about learning from the past and look forward for a better tomm’ with many hopes and wishes to fulfill. Hope get’s you moving, to look forward & work harder then ever. Hope gives you a belief that your hardwork is more than anyone else. Hope gives you that feeling that the hardwork…

  • Return to Normalcy

    ‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal has been for all. Back in Mar’ 20 it looked like a distant dream to have…

  • In Search of Contentment

    Customer satisfaction is a measure of how happy a customer is with the Product Offerings, Services and deliverables. Satisfaction is an intrinsic part of shopping experience. A satisfied customer is more likely to shop again and induce shopping through a likely influence. A satisfied mind and creates an opportunity for a share of wallet shopping…

  • Position to Please : Please to Pay

    It will cost if it is rare, this is one of the essential aspect of the price point theory. Pricing model of a premium product states Premium pleads positioning. A customers preference to pay & perceive the product / brand as premium owing to it’s attributes and functionality could be defined as premium. The positioning…

  • What do you want to learn today?

    Back in March 2020, when the government announced lockdown everyone saw the time at home & in hand as an opportunity to learn and do something new. The social feeds were full of pictures of them washing their hands, to an at-home work-out session, trying new recipes, doing household chores to the picture of their…