Narratives By Nishant Poddar

Category: My Views

  • UNION BUDGET 2025

    As a business leader and a business strategist i dearly look forward to the Union Budget announcements every year. Union Budget 2025-26: A Retailer’s Perspective The Union Budget 2025-26 introduces a range of measures that could assist the retail sector, particularly the fashion industry. Here’s my take on how these changes might impact us as…

  • Understanding Gen Z: The Digital Pioneers Shaping Our Future

    Born between 1997 and 2012, Generation Z (or Gen Z) is the first generation to grow up entirely immersed in the digital age. From their earliest days, they witnessed the transformative power of the internet, smartphones, and technology. These digital natives are not just participants in the tech revolution—they’ve seen the world evolve around them…

  • You vs You

    ‘You vs You’: More often than not, I commence with this pivotal slide – a portrayal of the ‘You vs You’ struggle, which I firmly believe represents the greatest barrier one must consistently overcome on the path to progress. This concept of ‘You vs You’ sprouted from a personal tale. Isolated from my family and…

  • Valor over Victory: A Soul’s Battle for Integrity

    In battles fierce, where shadows dwell,Should I weave slander’s subtle spell?Or stand in truth’s unyielding light,Fight with dignity, uphold the right? The world may praise the cunning art,Of those who play the jungle’s part,Where might and stealth secure the crown,And weaker souls are trampled down. Yet deep within, my spirit knows,Beyond the tumult, beyond the…

  • Curious Case of Orry Awatramani.

    Imagine this: I’m often spotted and seen with the who’s who of the glamour industry. Every established and upcoming actor, particularly actresses, are posting images with me on their social feeds. People are curious to know my identity and learn more about me. Those who don’t know me make up stories, and one can only…

  • The Art of Authenticity in Modern Marketing

    In the bustling world of marketing, where buzzwords like “branding” and “performance marketing,” “cost per mille (CPMs)” versus “click-through rates (CTRs),” and the tug-of-war between chasing conversions and celebrating incremental gains reign supreme, there’s a pivotal element that often gets overlooked – the art of winning over the consumer’s attention. Picture this: in today’s hyper-connected…

  • Television Marketing : TODAY

    It’s been a while since I last sat down to watch television, and I can scarcely recall what was on the screen—if it wasn’t a live sports event. The days of habitual TV watching are waning rapidly, and with it, the patterns of advertisers who once relied on this medium to reach their audiences are…

  • Brand Experience

    Brand experience encompasses all the sensations, thoughts, emotions, and responses evoked in individuals by a brand, transcending specific channels. It constitutes the enduring impression left after encountering or engaging with a brand in any context. Ultimately, brand experience reflects the customer’s sentiments before, during, and after interactions, significantly influencing repeat business and recommendations. Therefore, investing…

  • Resilient Streams: A Journey to the Vast Ocean

    High up in the mountains, where glaciers reside, A stream begins its journey, with purpose as its guide. With just one goal to reach the vast ocean, A steam starts its journey with no rules to abide. Though unaware of the path that lies ahead, It flows forth with resilience, no fear or dread. Through…

  • SMALL THINGS

    The significance of Small Things has always intrigued me as I pondered the factors that distinguish high performers from the average individuals. It’s remarkable how these seemingly minor details propel individuals beyond mediocrity. In my quest to comprehend human psychology better, I’ve consistently sought to decipher the elements that set one person apart from another.…