Narratives By Nishant Poddar

Tag: #Brands

  • Customer Evolution

    The tectonic shift in customer buying behavior has compelled brands to swiftly adapt and develop strategies to ensure effective customer acquisition and retention. Customers are continuously evolving, and their expectations regarding products, services, brands, and the status quo are constantly changing. This transformation is primarily driven by the widespread exposure consumers have gained through the…

  • Good Experience & Bad Experience

    In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…

  • Role of Technology

    In today’s world, technology has permeated every aspect of our lives, inundating us with its presence. The business landscape is no exception, as the rapid changes in the ecosystem demand that we adapt to the influence of technology. One particular area where technology has made a significant impact is in the realm of retail. By…

  • Retailment

    Retail has progressed from a traditional form of Buy & Sell to creating an experience for the customers. Its a process thereby allowing the customer to experience the journey called “Experiential Retail”. Experiential retail is a retail strategy that focuses on creating engaging and memorable experiences for customers in order to increase brand loyalty and…

  • BRAND WORLD TODAY

    Marketers of today are creating campaigns for the week and connecting dots for a continuous TOP OF MIND RECALL. Gone are the days when brands would launch a campaign for the season and continue to propagate it over and over again to ensure that the message was ingrained in the customers mind. Marketing for the…

  • Seven Gems of Marketing : A Treasure for every Marketer

    Life teaches you something with each passing day and the learning is a constant one and a part of life. Evolution on both personal or professional fronts are ongoing and we stumble upon such gems with each passing day. Such learnings turn to be true treasures as they help an individual get rich by traits…

  • A Digital Story

    It was a social media post for one of my brands, scheduled for Teachers Day. I remember discussing this topical social media post with my team debating if the content could draw some flak. Most call-outs on the said subject consisted of a gratitude towards their teachers, professor or parents or all those who may…

  • KYC

    The more you know about the someone, the better you understand about their action/reactions. This statement holds good on all fronts be it an opponent, doctor, a relationship or a marketer. A marketer is a facilitator of relationship drawn between a product and the consumer. The consumers of today are far more evolved, aware &…

  • Social Thinking

    Do you know me? I am not just a username. Do you really know me? I am not just few display images on my profile. I am beyond the world of grids, in the realm of the real; which is beyond the social attributes. DO YOU KNOW ME? We live in a well connected world,…