Narratives By Nishant Poddar

Tag: #humans

  • Time to Fall Again.

    Not Having Fun. That’s how it all started. I walked out of one of India’s leading coffee conglomerates not because I was unhappy but because I had stopped having fun. I joined a start-up with one simple belief that building something meaningful should be Fun, even when it’s hard. That curiosity should matter more than…

  • When PR Meets Spiritual Healing: The New “Vrindavan Detox” for Public Scandals

    We’re living in a time where you’re judged not only by what you do in real life but also by what your WiFi connection says you did. Scroll, screenshot, scandal welcome to modern morality. And in the last few weeks, two weddings have dominated India’s gossip ecosystem like it’s a new IPL season. Wedding #1:…

  • Culture Wars & Brand Risks: When Brands Should Speak and When They Shouldn’t

    There was a time when brands only worried about competitors.Today, they also worry about X, Linkedin, trolls, boycotts, elections, global tensions, and that one employee who forgets to log out of the brand handle before tweeting a rant about the company. We recently saw one on Blustmart’s handle. Welcome to 2025.Where every brand wants “engagement”,…

  • Designing Desire: How Premium Brands Create Irresistibility

    Premium isn’t about price anymore.It’s about pulse. Desire today is designed, not declared. Look at Zoya :  it doesn’t sell jewellery, it sells emotion, artistry, and aura.Massimo Dutti a brand that turns everyday essentials into elegant expressionsThey’ve both mastered the subtle art of creating want before need. Because you don’t sell premium you stage it.…

  • Here’s how the new New Age Marketing  looks like: Marketers Must Think Like Editors, Not Just Advertisers.

    There was a time when marketing was about the loudest voice. Now, it’s about the most consistent one. The best CMOs today don’t just run campaigns they curate conversations. They think less like advertisers trying to sell stories and more like editors shaping a narrative with meaning. Because let’s be honest the audience has changed.…

  • Aptitude vs Attitude

    I stand at the crossroads of perception, questioning the world. What will they pick? Will they measure me by the depth of my knowledge, the refined edges of my expertise? Or will they see the fire in my stance, the conviction in my voice, the force of my will? Aptitude is a polished blade, sharp…

  • Tip of Tongue is Top of Mind: A Reflection on the Social Dilemma and the Craving for Attention

    During a recent panel discussion, the moderator asked me to share the one critical point that I’ve been focusing on in my role as a marketer for a fashion and lifestyle brand. My response? Relevance. In today’s fast-paced, ever-changing world, being relevant isn’t just a strategy; it’s a necessity. But this isn’t just about brands.…

  • You vs You

    ‘You vs You’: More often than not, I commence with this pivotal slide – a portrayal of the ‘You vs You’ struggle, which I firmly believe represents the greatest barrier one must consistently overcome on the path to progress. This concept of ‘You vs You’ sprouted from a personal tale. Isolated from my family and…

  • Curious Case of Orry Awatramani.

    Imagine this: I’m often spotted and seen with the who’s who of the glamour industry. Every established and upcoming actor, particularly actresses, are posting images with me on their social feeds. People are curious to know my identity and learn more about me. Those who don’t know me make up stories, and one can only…

  • Television Marketing : TODAY

    It’s been a while since I last sat down to watch television, and I can scarcely recall what was on the screen—if it wasn’t a live sports event. The days of habitual TV watching are waning rapidly, and with it, the patterns of advertisers who once relied on this medium to reach their audiences are…