Narratives By Nishant Poddar

Tag: #humans

  • Brand Experience

    Brand experience encompasses all the sensations, thoughts, emotions, and responses evoked in individuals by a brand, transcending specific channels. It constitutes the enduring impression left after encountering or engaging with a brand in any context. Ultimately, brand experience reflects the customer’s sentiments before, during, and after interactions, significantly influencing repeat business and recommendations. Therefore, investing…

  • Loneliness

    We are delving into a new epidemic that plagues today’s world—a scenario where people coexist physically but remain emotionally distant. The dwindling conversations in public spaces and the preference for the solitary glow of smartphones over interpersonal interactions raise questions. Individuals find themselves immersed in a phenomenon characterized by heads-down focus on electronic devices, disconnecting…

  • SMALL THINGS

    The significance of Small Things has always intrigued me as I pondered the factors that distinguish high performers from the average individuals. It’s remarkable how these seemingly minor details propel individuals beyond mediocrity. In my quest to comprehend human psychology better, I’ve consistently sought to decipher the elements that set one person apart from another.…

  • Temperament

    As I sat reading a story to my five-year-old daughter, I came across a profound life lesson that I couldn’t help but contemplate. The lion, commonly known as the King of the Jungle, holds a significant position for a reason. It’s interesting to note that the lion isn’t the tallest animal, as that title belongs…

  • Customer Evolution

    The tectonic shift in customer buying behavior has compelled brands to swiftly adapt and develop strategies to ensure effective customer acquisition and retention. Customers are continuously evolving, and their expectations regarding products, services, brands, and the status quo are constantly changing. This transformation is primarily driven by the widespread exposure consumers have gained through the…

  • Good Experience & Bad Experience

    In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…

  • Role of Technology

    In today’s world, technology has permeated every aspect of our lives, inundating us with its presence. The business landscape is no exception, as the rapid changes in the ecosystem demand that we adapt to the influence of technology. One particular area where technology has made a significant impact is in the realm of retail. By…

  • A Poetic Resignation

    I’ve Laughed, I’ve Cried,I’ve Lived & I’ve almost died; I’ve given it all to this Place,in last xx years of my Life. The countless hour’s of Hard-work and Dedication,With just one Focus, just give it all for Brand Reputation; I saw it Grow, in front of my Eyes, carving it with my own hands, I…

  • To The Pride of The Nation, ISRO

    When You Aim for The Sky, Belief & Conviction Is All You Have to Rely; There Is No Room to Look Behind, The Only Way Forward Is on Your Mind. Spread Your Wings, Take That Leap; It Is Time to Fly, Right Up There in The Sky. The Journey Is Onwards to The Stars, There…

  • India’s Changing Story From Bharath

    65% of India can be categorised to be living in rural India, and a common phenomenon that has touched the population from both world (Rural / Urban) has been technology. To understand the nuances on what role technology has played, let’s understand some data points which will help us get an insight on its impact.…