Narratives By Nishant Poddar

Tag: #marketing

  • BRAND WORLD TODAY

    Marketers of today are creating campaigns for the week and connecting dots for a continuous TOP OF MIND RECALL. Gone are the days when brands would launch a campaign for the season and continue to propagate it over and over again to ensure that the message was ingrained in the customers mind. Marketing for the…

  • Fashion Tech

    The adaptation of the fashion industry with the inclusion of technology is transforming the sector to the next level, from AR/VR dressing rooms to temperature-changing smart fabrics to virtual goods in the metaverse. Fashion has been at the forefront of innovation — from the invention of the sewing machine to the now retail through e-commerce.…

  • Spread the Word

    “The words are heard & retained either on repetitions or if they are loud” For people to know You and talk about Your workings & deliverables, you need to ensure that you are heard. Noise about your workings & echos of your stories have become an important part of a brand journey. Brands have to…

  • To A Happier 2021

    Life is all about learning from the past and look forward for a better tomm’ with many hopes and wishes to fulfill. Hope get’s you moving, to look forward & work harder then ever. Hope gives you a belief that your hardwork is more than anyone else. Hope gives you that feeling that the hardwork…

  • Return to Normalcy

    ‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal has been for all. Back in Mar’ 20 it looked like a distant dream to have…

  • In Search of Contentment

    Customer satisfaction is a measure of how happy a customer is with the Product Offerings, Services and deliverables. Satisfaction is an intrinsic part of shopping experience. A satisfied customer is more likely to shop again and induce shopping through a likely influence. A satisfied mind and creates an opportunity for a share of wallet shopping…

  • Position to Please : Please to Pay

    It will cost if it is rare, this is one of the essential aspect of the price point theory. Pricing model of a premium product states Premium pleads positioning. A customers preference to pay & perceive the product / brand as premium owing to it’s attributes and functionality could be defined as premium. The positioning…

  • What do I Smell?

    Rubbing my eyes I started reading the advertisement on the jacket of the newspaper. With a thought running at the back of my mind where could that smell possibly come from. I woke this morning, like any other day to pick up my daily newspaper. Trying to open my eyes and flipping pages of the…

  • The Big Idea

    An insight that needs a consideration: