Narratives By Nishant Poddar

Tag: #marketingviews

  • Television Marketing : TODAY

    It’s been a while since I last sat down to watch television, and I can scarcely recall what was on the screen—if it wasn’t a live sports event. The days of habitual TV watching are waning rapidly, and with it, the patterns of advertisers who once relied on this medium to reach their audiences are…

  • Good Experience & Bad Experience

    In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…

  • Retailment

    Retail has progressed from a traditional form of Buy & Sell to creating an experience for the customers. Its a process thereby allowing the customer to experience the journey called “Experiential Retail”. Experiential retail is a retail strategy that focuses on creating engaging and memorable experiences for customers in order to increase brand loyalty and…

  • India’s Changing Story From Bharath

    65% of India can be categorised to be living in rural India, and a common phenomenon that has touched the population from both world (Rural / Urban) has been technology. To understand the nuances on what role technology has played, let’s understand some data points which will help us get an insight on its impact.…

  • KYC

    The more you know about the someone, the better you understand about their action/reactions. This statement holds good on all fronts be it an opponent, doctor, a relationship or a marketer. A marketer is a facilitator of relationship drawn between a product and the consumer. The consumers of today are far more evolved, aware &…

  • Brands ~ Humans

    ‘Brands are like humans’, just as humans; a Brand would like to see itself distinguished, better than the rest & differentiated. Brands have a lot in common to the humans and brands behave, act and react (not so much) as human’s do. Brands are manifestations of human creations and it is natural to have similarities.…

  • Spread the Word

    “The words are heard & retained either on repetitions or if they are loud” For people to know You and talk about Your workings & deliverables, you need to ensure that you are heard. Noise about your workings & echos of your stories have become an important part of a brand journey. Brands have to…

  • To A Happier 2021

    Life is all about learning from the past and look forward for a better tomm’ with many hopes and wishes to fulfill. Hope get’s you moving, to look forward & work harder then ever. Hope gives you a belief that your hardwork is more than anyone else. Hope gives you that feeling that the hardwork…

  • What do I Smell?

    Rubbing my eyes I started reading the advertisement on the jacket of the newspaper. With a thought running at the back of my mind where could that smell possibly come from. I woke this morning, like any other day to pick up my daily newspaper. Trying to open my eyes and flipping pages of the…