Narratives By Nishant Poddar

Tag: #trends

  • Customer Evolution

    The tectonic shift in customer buying behavior has compelled brands to swiftly adapt and develop strategies to ensure effective customer acquisition and retention. Customers are continuously evolving, and their expectations regarding products, services, brands, and the status quo are constantly changing. This transformation is primarily driven by the widespread exposure consumers have gained through the…

  • Good Experience & Bad Experience

    In the realm of human interactions, the phenomenon of bad experiences spreading faster holds true, emphasizing the need for brands to be vigilant in closely monitoring their customers’ experiences. Allow me to present a universal analogy to illustrate this concept. Imagine a dense jungle where a tiger stalks its prey. When this imminent danger is…

  • Role of Technology

    In today’s world, technology has permeated every aspect of our lives, inundating us with its presence. The business landscape is no exception, as the rapid changes in the ecosystem demand that we adapt to the influence of technology. One particular area where technology has made a significant impact is in the realm of retail. By…

  • Retailment

    Retail has progressed from a traditional form of Buy & Sell to creating an experience for the customers. Its a process thereby allowing the customer to experience the journey called “Experiential Retail”. Experiential retail is a retail strategy that focuses on creating engaging and memorable experiences for customers in order to increase brand loyalty and…

  • A Poetic Resignation

    I’ve Laughed, I’ve Cried,I’ve Lived & I’ve almost died; I’ve given it all to this Place,in last xx years of my Life. The countless hour’s of Hard-work and Dedication,With just one Focus, just give it all for Brand Reputation; I saw it Grow, in front of my Eyes, carving it with my own hands, I…

  • BRAND WORLD TODAY

    Marketers of today are creating campaigns for the week and connecting dots for a continuous TOP OF MIND RECALL. Gone are the days when brands would launch a campaign for the season and continue to propagate it over and over again to ensure that the message was ingrained in the customers mind. Marketing for the…

  • Fashion Tech

    The adaptation of the fashion industry with the inclusion of technology is transforming the sector to the next level, from AR/VR dressing rooms to temperature-changing smart fabrics to virtual goods in the metaverse. Fashion has been at the forefront of innovation — from the invention of the sewing machine to the now retail through e-commerce.…

  • Seven Gems of Marketing : A Treasure for every Marketer

    Life teaches you something with each passing day and the learning is a constant one and a part of life. Evolution on both personal or professional fronts are ongoing and we stumble upon such gems with each passing day. Such learnings turn to be true treasures as they help an individual get rich by traits…

  • To A Happier 2021

    Life is all about learning from the past and look forward for a better tomm’ with many hopes and wishes to fulfill. Hope get’s you moving, to look forward & work harder then ever. Hope gives you a belief that your hardwork is more than anyone else. Hope gives you that feeling that the hardwork…