Narratives By Nishant Poddar

Tag: #branding

  • Culture Wars & Brand Risks: When Brands Should Speak and When They Shouldn’t

    There was a time when brands only worried about competitors.Today, they also worry about X, Linkedin, trolls, boycotts, elections, global tensions, and that one employee who forgets to log out of the brand handle before tweeting a rant about the company. We recently saw one on Blustmart’s handle. Welcome to 2025.Where every brand wants “engagement”,…

  • Television Marketing : TODAY

    It’s been a while since I last sat down to watch television, and I can scarcely recall what was on the screen—if it wasn’t a live sports event. The days of habitual TV watching are waning rapidly, and with it, the patterns of advertisers who once relied on this medium to reach their audiences are…

  • Retailment

    Retail has progressed from a traditional form of Buy & Sell to creating an experience for the customers. Its a process thereby allowing the customer to experience the journey called “Experiential Retail”. Experiential retail is a retail strategy that focuses on creating engaging and memorable experiences for customers in order to increase brand loyalty and…

  • India’s Changing Story From Bharath

    65% of India can be categorised to be living in rural India, and a common phenomenon that has touched the population from both world (Rural / Urban) has been technology. To understand the nuances on what role technology has played, let’s understand some data points which will help us get an insight on its impact.…

  • BRAND WORLD TODAY

    Marketers of today are creating campaigns for the week and connecting dots for a continuous TOP OF MIND RECALL. Gone are the days when brands would launch a campaign for the season and continue to propagate it over and over again to ensure that the message was ingrained in the customers mind. Marketing for the…

  • Courage

    Ability to do something against a situation, task or individual that scares you is courage. Ability to face the unexpected is Courage. The ability to face any consequence without fear in mind is courage. Courage often plays up to make you take that plunge i.e. to do or not to do that bit. It often…

  • Seven Gems of Marketing : A Treasure for every Marketer

    Life teaches you something with each passing day and the learning is a constant one and a part of life. Evolution on both personal or professional fronts are ongoing and we stumble upon such gems with each passing day. Such learnings turn to be true treasures as they help an individual get rich by traits…

  • A Digital Story

    It was a social media post for one of my brands, scheduled for Teachers Day. I remember discussing this topical social media post with my team debating if the content could draw some flak. Most call-outs on the said subject consisted of a gratitude towards their teachers, professor or parents or all those who may…

  • A Sporting Team is not just about Sports

    A Team is not just the playing members on the field, but many who stands for the playing members. Cheering them, motivating them, guiding them and supporting them no matter what the outcome. Sportsmanship is not just about sport but the spirit with which each one performs. A team has its representation through its Name,…