Narratives By Nishant Poddar

Tag: #marketingevangelist

  • Spread the Word

    “The words are heard & retained either on repetitions or if they are loud” For people to know You and talk about Your workings & deliverables, you need to ensure that you are heard. Noise about your workings & echos of your stories have become an important part of a brand journey. Brands have to…

  • To A Happier 2021

    Life is all about learning from the past and look forward for a better tomm’ with many hopes and wishes to fulfill. Hope get’s you moving, to look forward & work harder then ever. Hope gives you a belief that your hardwork is more than anyone else. Hope gives you that feeling that the hardwork…

  • Return to Normalcy

    ‘Hope is like a miracle that gives you a new tomorrow’. Hope, to wake up each day, a little further from the standstill, to crawl, walk or tread in search of a better future is what the new normal has been for all. Back in Mar’ 20 it looked like a distant dream to have…

  • In Search of Contentment

    Customer satisfaction is a measure of how happy a customer is with the Product Offerings, Services and deliverables. Satisfaction is an intrinsic part of shopping experience. A satisfied customer is more likely to shop again and induce shopping through a likely influence. A satisfied mind and creates an opportunity for a share of wallet shopping…

  • Position to Please : Please to Pay

    It will cost if it is rare, this is one of the essential aspect of the price point theory. Pricing model of a premium product states Premium pleads positioning. A customers preference to pay & perceive the product / brand as premium owing to it’s attributes and functionality could be defined as premium. The positioning…

  • What do you want to learn today?

    Back in March 2020, when the government announced lockdown everyone saw the time at home & in hand as an opportunity to learn and do something new. The social feeds were full of pictures of them washing their hands, to an at-home work-out session, trying new recipes, doing household chores to the picture of their…

  • An In-CRED-ible Business Model

    That’s not fair is what you may exclaim when you learn that an Indian Start-Up with the Highest ever Series A funding in India was secured by CRED. You may repeat saying that when you learn that Cred has no (Negligible) revenue stream in two years of its operations. And finally you may stop reading…

  • XXX ‘mas Time

    Holiday season is about to set in & it reminds us of fun, frolic, entertainment and most importantly leisure and relaxation. It’s that time of the year where people let loose and breakaway from the monotony of life. It is also that time of the year where people start shopping to gift or to consume.…

  • What do I Smell?

    Rubbing my eyes I started reading the advertisement on the jacket of the newspaper. With a thought running at the back of my mind where could that smell possibly come from. I woke this morning, like any other day to pick up my daily newspaper. Trying to open my eyes and flipping pages of the…